Monday, 26 September 2011

A day in the life of a link building expert

A link building expert – what is she or who is he?

Most people are a bit taken aback when they hear that you do nothing but link building. So, this is for all those people who ask me what I did all day. I have to explain to them what a professional link building expert’s daily routine was. The below breakdown is for those people to get the bigger picture

5:00 am - pardon the language…….that was the alarm… I lie in bed contemplating the day ahead, meetings, the pending tasks and the deadlines that need to be met.

5.15 am - I take my coffee, mobile, scribbler pad and note book to the loo. Plan my day ahead and check for any messages that need replying to. Asia – why do they have to live in a different time zone? In a way, it’s good. My odd jobs have been attended to. My keyword is still in page #2 of Google – something needs to be done. Feel good, nonetheless, no more fags - those lungs feel clean.

5.30 am - Brush my teeth, shave and go for my quick run, phew! Wished they find something easier to reduce the waistline. Quickly calculate, thirty minutes wasted, that means 1r5 hours a month (multiplied by two) (half an hour in the evening as well) or 360 hours per year or $18,000. Ouch, that hurts. Come on guys find a new akai berry!

6.15 am - Shower – that feels good, news paper and television and some cereal and leave for office by 6.45 am

7.00 am – Office – trying to find a way out of the impending deadline – too many of them and so little help. We link building experts are an undernourished lot. Fantasize the lady in the lift as my secretary – she smiles knowingly – what was that keyword again.

7.30 am - Hit the computers running and check for tweeter messages…. When do these guys get the time? Drop a note to show that I am alive and well and move on to Facebook and Linkedin . Received 10 friend requests and a few “gifts”… Despite our undernourishment, we seem t o be a popular lot. Scribble something and move on.

7.45 am – check mail - must get a new spam blocker. 500 new messages in 4 addresses is way too much. Check all to delete. Identify those messages which hopefully are not spam and delete the rest. Balance total 150. Need further siphoning but time to move on. Where is the java?

8.00 am - First meeting, didn’t have the faintest idea of what he wanted – Wants his keyword out there on the first page and that’s that – they should send someone with something on top – who cares, company gets $1000 in its kitty

8.30 am - Next meeting - A likely professional – needs the services of a link building expert. Has the entire strategy lined up – afraid can’t talk my way out of this. But am going to enjoy the interaction. At least someone in your wavelength. Needs a new link building strategy implemented along with SEO services. A breeze. Collect files, keywords and set a date for the next meeting. One week? What does she think I am - a machine? Anyway, she smiles. That’s enough!

9.35 am - I need a bite – go down to get a hotdog and coffee and rushback – did I miss anything? Two missed calls.

10.00 am – 1.00 pm - Okay, time to get down to some real hard core link building business. Geez, wish it was automated. No wonder they say, link building is one of the most difficult of jobs…..duh! Articles, article directories, search engines, analyze title tags, image tags, link structure, directory structure, keyword density, prominence, and proximity, total words, total words in specific areas, alt tags, input tags, word repetitions, comment lines, domain name, directory name, filename, etc. The list is endless. Is this why they call me a link building expert No, it’s because they don’t want to do it.

1.30 pm – Need some java and find out what’s happening in the market or I’ll be out in the cold. Reciprocal links are out and that settles one issue. Gee, why can’t Google be a bit kinder?

2.00 pm – Time for some lunch with a friend. A Mexican sandwich and link talk. This linking is making my palates go berserk.

2.30 pm – back to desk – make analysis and reports for the meeting tomorrow. Their keywords seem to have hit page 2. That’s not bad, and in less than 90 days.

3.00pm – 4.00 pm – Another meeting. Trying to advise a new client why his site is unable to generate traffic. The biggest mistake is that he is not focusing on generating traffic, but instead, trying every new method out there that can supposedly increase traffic, to his site. If he spends some time on a few of the options, his site should do well.

4:00 pm – Shut down and drive back home. Nope, not staying for the “employee of the year” award. Missed calls – 3 (attended to)

4:30 pm – Need to do some laundry

5.00 pm – 6.00 pm – Some bit of extra time… time to catch some shut eye.

6.00 pm – Need to pick up a few groceries

6. 30 pm – Evening run

7.00 pm - 8:00 pm – Order supper and finish supper while watching Telly – or else the links would drive me crazy. Nice serial – no time for a movie.

8.00 pm – 9.30 pm - Need to do a bit of research for tomorrow’s meeting, make a few notes and work on client projects and do research on their verticals etc. Also go over the pending 150 messages in detail, which gets further reduced to 100. Fire off replies to each and put my two bits on tweeter – 3 messages and 15 followers…. Not bad, although not in the league of Ashton Kutcher. Should reach a million followers within the next 10 years hopefully!

9:45 pm – A cup of milk and a go over Eric Wards and Aaron Hall’s blog postings. On second thoughts, let me finish that book by Thomas Friedman – he puts me to sleep faster

10.00 pm – Time to hit hay – Click!

If the above schedule for a link building expert sounds too good to be true, then it probably is....

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